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Updated
11 October, 2003
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Also available as MS Powerpoint
presentation See also:
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Breakout Session 24
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| Janine Bloomfield, Environmental Defense |
Components to include in outreach efforts are a good start, for example
But can and should identify existing stakeholder groups and distribution networks to build on.
Outreach to decision makers described in Chapter 4 should be closely linked.
Stakeholder networks can be a two-way street
Outreach should include new findings of CCSP AND relevant previous work by Government agencies, scientists under USGCRP
Decision makers and public still need basic information on climate change science, potential impacts and choices.
Stakeholder groups:
Consist of local government, federal agency, energy/utility industry, business, tourism, insurance, NGO's, educators, scientists, researchers.
Already engaged and motivated.
Can save dollars and time building on existing relationships
Familiar with regional/sector priorities & vulnerabilities, adaptation options
Can help disseminate findings
Links scientists with science, nature centers to inform public on climate change
Programs include:
Direct engagement of the scientific community with existing informal educational institutions is an important and effective model for educational outreach around this issue.
Primary existing public source for information on weather, climate, and impact on our lives
Provide continuing education through American Meteorological Society
Public, cable, network TV
The Climate Change Science Program should allocate enough funding to allow partnership with media outlets to provide the American public with the most credible and up to date science on climate change and our options for response.
Example: International Cities for Local Environmental Initiatives (ICLEI), Cities for Climate Protection
Build on existing stakeholder relationships to jumpstart outreach process
Involve stakeholders early-on in process for maximum engagement and benefit
Continue to use basic findings from earlier studies to raise level of public discourse
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